HP Expands Print and Mobile Offerings for HP MagCloud

Global IT major Hewlett-Packard (HP) has announced the release of updates for its HP MagCloud portfolio. The updates include features that provide publishers improved options in both print and digital offerings.

Here are the features that come along with the updates:
• The redesigned MagCloud offers improved functionality and supports the Retina display of the new iPad. The new app lets users sign in to their HP MagCloud account to download and read digital publications previously purchased through MagCloud.com, and enables them to store and manage purchased publications in a cloud-based library.
• The square product is a new compact publication format that is ideal for portfolios, look books, small catalogs, handbooks and more. It can be perfect bound or saddle stitched and is 8 inches wide by 8 inches tall.
• Expanding the flyer product options beyond standard letter size, new formats are 8 inches by 8 inches, 5.5 inches wide by 8.5 inches tall and 8.5 inches wide by 5.5 inches tall. All printed on premium paper stock, helping users give their publications a more professional feel. These new product sizes are ideal for wedding programs, real estate postcards and event flyers.

HP MagCloud is a web service that empowers users to self-publish and distribute content – for business or personal use – as a professional-quality print publication or digitally for mobile and online viewing.

“HP MagCloud is committed to providing a service that helps businesses and publishers tailor their brand narrative and deliver it to their audience in the format they prefer, both print and digital, increasing brand awareness and, ultimately, their bottom line,” said Andrew Bolwell, chief MagClouder, HP.