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“Print Wirelessly with HP ePrint” says Torah Bright
Torah Bright, the Australian snowboarder, is indeed the best in the business. She is a treat to watch while she is on the field and has a great fan following around the globe. With Winter Olympics Gold medal and many other remarkable achievements to her name, the snowboarding star Torah Bright is one of the famous international athletes today.
You may have seen Torah Bright featuring in a range of ads in newspapers, magazines, billboards, TV commercials, and many more. And now, get ready to watch your favorite snowboarder starring in another TV campaign launched by HP.
Torah Bright is going to showcase the importance and benefits of the HP ePrint technology, which facilitates you to take printouts from any web-enabled device to a configured printer. The commercial shows how the snowboarding star uses the HP ePrint technology to send and print images to her mother’s printer, while working out on a different location.
According to Jacqueline Ibrahim, HP Imaging and Printing Group Marketing Manager, South Pacific, “Torah is a perfect fit for HP ePrint. She travels a lot and is constantly on the go, so having access to ePrint technology allows her to get organized and stay connected. We are rapt to support a local ambassador to promote HP ePrint technology in our region and truly connect with our target audience in Australia and New Zealand.”
The campaign will run on TV and online advertising platforms, including YouTube, Twitter, Facebook, and more. In addition to this TV campaign, HP has also introduced a competition in which you can win a ski trip worth $30,000.
The association with Torah Bright is certainly going to develop the interest of users in this highly useful HP ePrint technology.